Tuesday, May 26, 2009

brooke shields's endorsement of LATISSE

advertising has done its share of creating problems in order to sell "solutions." in 1921, listerine advertisers invented the word "halitosis" to make bad breath sound more like a condition to be treated.

i guess it shouldn't surprise anyone anymore. but just as i thought it couldn't get any more ridiculous than "restless leg syndrome," along comes another miracle drug to make all your problems go away.

except this time, your problems are... your eyelashes?

A new FDA-approved drug called latisse is marketing itself as a solution for "eyelash hypotrichosis" -- "another name for having inadequate or not enough eyelashes."

REALLY?!?! we're in a global recession and there's a market for people with wimpy eyelashes who can't just buy a tube of mascara like the rest of us?

best of all, they've solicited brooke shields as their spokesperson. wait, why? is she a well-known case of eyelash hypotrichosis? i always thought she had a pretty successful modeling/acting career... featuring her eyelashes the whole way along.

weird.

i can't find the spot online, but you can watch brooke's video diary on the latisse website. this is the richest part:

Brooke is Ready for Her Closeup
HER VIDEO DIARY CHRONICLES THE LASH JOURNEY

She's one of the world's most recognizable faces — a legendary model and actress who's paved the way and continues to set trends. Her film, TV and Broadway roles have earned her critical acclaim and legions of fans, but it's her personal commitment to important causes that makes her real beauty.

i'm glad those important causes now include eyelash health. pffft.

1 comment:

  1. Who has that kind of money, anyway?? My Doctor sells Latisse for $120.00/month's supply. That's outrageous! I use Revitalash and have beautiful, long, curly lashes for a fraction of the cost ($90.00 for a 5 month supply). I love having long lashes---it makes such a difference, but not at such a huge expense. Especially in this economy...

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